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501 Main Street
Fredericksburg, Texas 78624
(830) 997-1864

1-800-927-9627

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Lester Meier Rodeo Company proudly invites your company to become our major sponsor during the 2002 Texas Hill Country Open Pro Rodeo Tour.  The 2002 series will include at least 16 open pro rodeos throughout the Texas Hill Country with a combined attendance of more than 100,000 people.

Rodeo events include bullriding, bareback bronc riding, ladies barrel racing, ladies breakaway calf roping, team roping, tiedown calf roping and steer wrestling.  The major sponsorship is exclusive and always has the first right of refusal.

Your company will find that prior to each of the rodeos you will receive high visibility and name recognition directed to the fans at each rodeo -- which will deviler your message to potential customers!


The Texas Open Pro Rodeo is a nationally acclaimed event with 27 years of successful professional production history. 

In addition to over 35 commercial open-pro rodeos at a minimum of 16 sites during its annual summer season, The Lester Meier Rodeo Company also assists with he production of the Texas Open Pro Youth Rodeo, a rodeo that brings Texas youth contestants together for competition with an emphasis on teamwork. For the purpose of creating brand awareness and increased sales, a visible association with a well known and respected rodeo company that has a reputation for being committed to wholesome, family-oriented entertainment is an ideal marketing platform that reaches a lucrative multi-dimensional rural market.

The Texas Open Pro Rodeo marketing message is received by over a million consumers per season, and there are many ways in which your company can be part of that exposure!

There are branding and merchandising opportunities available, as well as opportunities for community involvement.


Benefits of Sponsorship
Some of the possible benefits may include:

Mention of your company or logo in most newspaper advertisements.
Mention of your company as a rodeo event sponsor in most paid radio advertisements.
A (2x4) flag with your logo or company name on the main parade float at most rodeos with parade.
Mention of your company or logo in Cowboy Sports News trade magazine.
Mention of your company or logo banner (2'X8') at each rodeo performance.
Mention of your company as a rodeo event sponsor by the rodeo announcer throughout each 2-hour rodeo performance.
Mention of your company or logo on all rodeo posters.
Mention of your company or logo and your event page in all rodeo programs.
Rodeo schedule cards for all events will be depicted with your company or logo.
Mentioned as the rodeo event sponsor in all pre-event media publicity programs, materials and publications.
Logo on side of tack trailer which travels throughout Texas.
Logo on shirts worn by the arena crew.
Banner placed on highway frontage where location permits.
In most cases, an exhibit booth may be set up at each rodeo for sampling or merchandising.
Exit couponing.

Point of Sales Promotions:   Drive sales by offering a discount with proof of purchase, or increase market share with a point of sale offer such as rodeo branded merchandise.

Retailer Incentives: Use your Texas Open Pro Rodeo tie to garner retailer support and incremental shelf space by offering stores a traffic builder on site.

Impactful Client Entertainment: Spend quality time with your key customers, clients, etc. in a wholesome, family oriented environment.  Your participation will include an agreed upon number of complimentary tickets.

Heightened Communication: As a Texas Open Pro Rodeo Sponsor, you'll be speaking with your customers, not at them.  Your commercial message will be woven right into the action, reaching consumers while they are engaged.

Category Exclusivity: Yours will be the only company within a specific category allowed to use the event's marks and logos on packaging and advertising, and no other competing brand will be given visibility at actual events.  The total number of sponsors is limited to insure high brand recognition.

Turn-Key Partnership: The Texas Open Pro Rodeo has a full time staff committed to helping our partners achieve the maximum return on investment from their participation.

In Short, the Lester Meier Rodeo Company offers a platform to increase your product sales through exposure and brand association.

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